Search Engine Optimization / SEO

Naz Creative is highly skilled in the art of search engine placement (and yes, it truly is an art.) Unless otherwise specified, Naz Creative always does its best to build every page to be search engine friendly.

What is search engine optimization?

Search Engine Optimization is the strategy of altering a web site so that it ranks well in the organic, crawler-based listings of search engines. The major search engines include Google, Yahoo!, MSN and Ask.

Is search engine optimization right for my industry?

Different industries and different key word phrases also have varying degrees of difficulty in terms of achieving high rankings. We want to make sure we target the correct keywords but also target keywords or keyword phrases that will help lure potential clients to your website.

Search engine optimization requires constant tuning and tweaking of the web site content as well as ongoing submissions to the major search engines and directories.

Why should you optimize your website?

Search engine optimization / SEO is a key strategy in achieving high organic placement or free listings. Naz Creative specializes in search engine optimization services, helping you achieve high rankings in all of the major search engines. Most web design companies don't offer search engine optimization services simply because they want to design the web site and move on. Naz Creative can provide web design and maintenance while optimizing for the top search engines. We will then submit your site to all of the major search engines and directories.

As a search engine optimization specialist, we know that SEO plays a major role in generating pre-qualified traffic and website's that are featured in the first 20 listings generate more traffic.

What can affect my search engine rankings?

• Age of site
• Length of time the domain has been registered
• Age of content
• Frequency of content: regularity with which new content is added
• Text size: number of words above 200-250 (not affecting Google in 2005)
• Age of link and reputation of linking site
• Negative scoring for on-site factors (for example, too many keywords, keyword stuffing, irrelevant keyword relevancy)
• Uniqueness of content
• Related terms used in content (the terms that the search engine associates as being related to the main content of the page)
• Google Page rank (Only used in Google's algorithm)External links, the anchor text in those external links and in the sites/pages containing those links
• Citations and research sources (indicating the content is of research quality)
• Incoming back links and anchor text of incoming back links
• Negative scoring for some incoming back links (perhaps those coming from low value pages, reciprocated back links, etc.)
• Rate of acquisition of back links: too many too fast could indicate "unnatural" link buying activity
• Text surrounding outward links and incoming back links A link following the words "Sponsored Links" could be ignored
• Use of "rel=nofollow" to suggest that the search engine should ignore the link
• Depth of document in site
• Metrics collected from other sources, such as monitoring how frequently users hit the back button when SERPs send them to a particular page
• Metrics collected from sources like the Google Toolbar, Google Analytics, Google AdWords/Adsense programs, etc.
• Metrics collected in data-sharing arrangements with third parties (like providers of statistical programs used to monitor site traffic)
• Rate of removal of incoming links to the site
• Use of sub-domains, use of keywords in sub-domains and volume of content on sub-domains… and negative scoring for such activity
• Rate of document addition or change
• IP of hosting service and the number/quality of other sites hosted on that IP
• Other affiliations of linking site with the linked site (do they share an IP? have a common postal address on the "contact us" page?)
• Technical matters like use of 301 or 302 to redirect moved pages, showing a 404 server header rather than a 200 server header for pages that don't exist, proper use of robots.txt
• Hosting uptime
• Whether the site serves different content to different categories of users (cloaking)
• Broken outgoing links not rectified promptly
• Unsafe or illegal content
• Quality of HTML coding, presence of coding errors
• Actual click-through rates observed by the search engines for listings displayed on their SERPs
• Hand ranking by humans of the most frequently accessed SERPs

Naz Creative also provides Search Engine Marketing,
Website Design & Maintenance and Web Hosting.