Business owners often consider adding a newsletter to their website, or emails to customers. When properly written, newsletters can help create loyal customers, sales leads, and contribute to the overall success of any business. Consider the following suggestions:
The foremost thing to remember when writing a newsletter is to offer informative and useful information that customers will want to read. A well-written newsletter is something customers will look forward to receiving.
Secondly, remember to be brief. Customers receive many emails everyday, so it is important to make sure your newsletter can be easily scanned for important information. Including bulleting and bold headlines will help to quickly draw your customer’s eye to the information you want them to see.
Finally, when considering both a format and content for your newsletter, remember to select themes that can be easily reproduced from week to week. Below are a few newsletter formatting suggestions to help you get started with a newsletter for your business:
Do some brainstorming and create a list of helpful tips that relate to your product or service. For example, if your business is selling gardening tools, you may choose to provides tips such as “The Best Way to Prevent Weeds,” or “How to Grow Bigger Roses.” A list of 24 tips will provide you with 6 months of weekly newsletters. Typically, a weekly emailed newsletter should consist of no more than 200 words.
Top ten lists are relatively easy to create, and are favorites of many consumers. Top ten lists can be related to any aspect of your business. For example, if your business is a credit repair agency, you may choose top ten lists such as “Top Ten Ways to Avoid Bankruptcy,” or “Top Ten Ways to Re-Establish Your Credit.”
If you find that creating top ten lists is too difficult or time consuming, consider creating shorter lists of three items. For example if your business is a used car dealership, you may choose title such as, “Three Ways to Get the Best Deal on a Used Car,” or “Three Ways to Avoid Purchasing a Lemon.”
This format involves the simple scenario of introducing a problem and then providing a solution. Consider featuring specific examples from within your business. For example, if you own a landscaping company, include before and after photos of a recent customer’s front yard with a 1-2 paragraph description that invites readers to contact you for more information.
A checklist is a great way to make your newsletter quite useful to readers. Begin with an introduction to the list, and then present informative steps for accomplishing a specific goal. For example, if your business is planning weddings, you may select a topic such as “Bride’s Checklist for a Perfect Wedding Reception.” Your readers will appreciate a well-organized and thought out list to help them reach a goal.
When choosing the best newsletter format for you, it may be helpful to view and even subscribe to other newsletters. If you see one you like, or one that especially grabs your attention, save it for future reference.
A well-written newsletter can be a valuable asset to any business. Similar to other methods of promoting a business, time spent on drafting and perfecting a newsletter is truly an investment in success.